Studio Dotto

Borough Care / Brand Identity

Borough Care wanted to refresh and modernise their brand while challenging what a care home brand should look like. They wanted to overcome some of the stereotypes and slowly change perceptions of care homes as places that can also be vibrant and positive. 

This marque is based on the idea that ‘one shape doesn’t fit all’. Borough Care doesn’t expect residents to fit into a pre-determined mould of what being old is all about. They support and celebrate individuality.

Using ‘life in colour’ as the essence of the brand, we played with colour and shape to create a bold, brave and vibrant look and feel with the opportunity to develop an exciting and ownable brand. 
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In collaboration with Queen Bee

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