Carr Greens is a natural deodorant inspired by Carr Greens farm. The family have been farming for generations. Their house and farm dates back to 1727 and it's still a working business today. They're used to working hard and sweating buckets, so they wanted to create a natural deodorant that lived up to its promises, inspired by their homeland.
Dotto was commissioned to work alongside Carr Greens on positioning the new brand and building on their identity and wordmark. We brought together a bespoke team of specialists to help them create a more strategic vision and positioning for the brand. With this in mind, we developed an overall look and feel that complimented their identity. We explored tone of voice, style, imagery, marketing and digital advertising strategies.