Finkle Hill is a dental practice based in a village setting near Leeds. They wanted a new brand to re-position themselves in the market. They are a friendly practice with a real sense of community, but their cutting edge dental treatments attract clients from further afield. — The idea behind the identity was to really play on their location of Finkle Hill and use the ‘On Finkle Hill’ prefix or suffix in headlines. Teamed with a simple illustration to represent the village of Finkle Hill, the identity would be friendly and playful but simple and contemporary at the same time. — The roll out included brand toolkit, exterior and interior signage, website, stationery and marketing materials. — Web development by Alex Hardy and copywriting by Vicky Green. Animation by Sam Jones.