Finkle Hill is a dental practice based in a village setting near Leeds. They wanted a new brand to re-position themselves in the market. They are a friendly practice with a real sense of community, but their cutting edge dental treatments attract clients from further afield.
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The idea behind the identity was to really play on their location of Finkle Hill and use the ‘On Finkle Hill’ prefix or suffix in headlines. Teamed with a simple illustration to represent the village of Finkle Hill, the identity would be friendly and playful but simple and contemporary at the same time.
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The roll out included brand toolkit, exterior and interior signage, website, stationery and marketing materials.
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Web development by Alex Hardy and copywriting by Vicky Green.
Brand illustration and graphic device
Logo lock-up device can use alternative crops of the illustration
Practice and membership leaflets
Animated by Sam Jones
Finkle Hill Dental Care commissioned Dani Molyneux (designer), Alex Hardy (web design), and Vicky Green (copywriter) as a team to guide us through a full rebranding exercise and the development of a new website for our dental care business in Yorkshire. The end result is one of most contemporary, engaging and accessible dental practices in Yorkshire and a new website which has resulted in a weekly stream of new patients from a much wider area than we previously drew from.
Working with Dani was a pleasure and a genuine education. She clearly understood our brief and developed a range of concepts for us to consider. We were impressed by them all, but they each took a distinctively different angle. We took her advice and settled on the concept which stands out most from the dental crowd, but perfectly captures our values. The brand concept has gone on to define our interior design, our stationery, signage, website and marketing materials. We now have a practice we are proud of, which patients consistently provide positive feedback on and which has played a significant part in us increasing our turnover by 20% in the three months since launchDani’s advice was invaluable. Her patience, professionalism and communication skills were outstanding. It was a pleasure to work with her and I have no hesitation in recommending her.
Helen Palmer, Business Development Manager, Finkle Hill Dental Care