Finkle Hill is a dental practice based in a village setting near Leeds. They wanted a new brand to re-position themselves in the market. They are a friendly practice with a real sense of community, but their cutting edge dental treatments attract clients from further afield.
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The idea behind the identity was to really play on their location of Finkle Hill and use the ‘On Finkle Hill’ prefix or suffix in headlines. Teamed with a simple illustration to represent the village of Finkle Hill, the identity would be friendly and playful but simple and contemporary at the same time.
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The roll out included brand toolkit, exterior and interior signage, website, stationery and marketing materials.
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Web development by Alex Hardy and copywriting by Vicky Green.
Animation by Sam Jones.
Working with Dani was a pleasure and a genuine education. She clearly understood our brief and developed a range of concepts for us to consider. The end result is one of most contemporary, engaging and accessible dental practices in Yorkshire and a new website which has resulted in a weekly stream of new patients from a much wider area than we previously drew from. The brand concept has gone on to define our interior design, our stationery, signage, website and marketing materials. We now have a practice we are proud of, which patients consistently provide positive feedback on and which has played a significant part in us increasing our turnover by 20% in the three months since launch.
Helen Palmer, Business Development Manager, Finkle Hill Dental Care