Studio Dotto

Greenhalgh Accountancy / Brand Identity

brand design

The idea behind the identity was to create something beautiful out of something seemingly stressful like accounts. I took receipts, invoices, tax and VAT returns and transformed them into origami birds. Sitting alongside is a simple wordmark—the type reflecting some of the folds and edges in the paper. Roll out included the brand toolkit, letterpressed business cards, stationery templates, banners and brochure covers. 

Business cards letterpressed into GF Smith Colorplan Ice White with neon ink

 Wordmark — subtle folds in type reflect paper folding

Wordmark — subtle folds in type reflect paper folding

 Primary logo lock-up

Primary logo lock-up

 Alternative brand marques enable flexibility

Alternative brand marques enable flexibility

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  Brand marque can be cropped for impact and flexibility

Brand marque can be cropped for impact and flexibility

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  Sample of the development work

Sample of the development work

 Sketches and samples of early concept workings

Sketches and samples of early concept workings

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