The idea behind the identity was to create something beautiful out of something seemingly stressful like accounts. I took receipts, invoices, tax and VAT returns and transformed them into origami birds. Sitting alongside is a simple wordmark—the type reflecting some of the folds and edges in the paper. Roll out included the brand toolkit, letterpressed business cards, stationery templates, banners and brochure covers.
Dani has been an absolute pleasure to work with. She captured the very essence and ethos of my business translating that into branding that I’m simply delighted with. She understood that I wanted something very different to the norms within the accountancy industry. When I met Dani, I had a clear idea of how I wanted my branding to look, however she convinced me that this might not be the right strategy. She did this through demonstrating that she fully understood what I was trying to achieve and passionately articulating her ideas for alternative options. Because of this, I felt able to trust that Dani would produce something amazing and I really wasn’t disappointed. I now have a brand toolkit that I am proud of and which I feel will last for years to come. Her work is fabulous and as an added bonus she has been lovely to deal with.