Studio Dotto

Move Dance / Brand Evolution

The brief was to evolve Move Dancewear to create a more contemporary feeling brand and re-craft their wordmark to become Move Dance. It was important to retain recognition from their existing brand.

Working with lettering artist Oli Frape, we carefully re-created their classic wordmark and then developed a graphic style using shards of colour to reflect the dynamic movement of dance. We built on their existing colour palette, audited and simplified their use of type and created a more flexible, unified brand. We have now started work on updating their brand guidelines and entire marketing output.

Animation by Sam Jones.

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