Move Dancewear were looking for a brand refresh and update to stand apart from their competitors. Along with creating and crafting their wordmark, I collaborated with international illustrator Stina Persson to develop concepts and a suite of illustrations to be rolled out across all their media including an expanded range of products and packaging, website, e-marketing, brochures, catalogue, stationery and shop flyers.
Danielle led Move Dancewear on a comprehensive brand refresh and update, art directing and collaborating with international illustrator Stina Persson to develop concepts which are being rolled out across all our media including our expanded range of products and packaging, website, e-marketing and brochures. The new look and feel of the brand has materially moved the businesses visual communication forward, creating a homogeneous identity toolkit that is both bold and flexible — allowing us to roll out the strongest identity in the market and accelerating market share growth. Additionally Dani has developed a range of email campaigns which have delivered 50% growth in sales performance through strong creative execution.