Zoë’s Place care for very poorly, and terminally ill babies and young children. — The fundraising campaign was centred around the idea of little lives. The children at Zoë's Place love arts and crafts (like most other kids) so the style was based upon rough cut-outs and stickers using simple patterns associated with baby's blankets and kid's clothing. — Working with their existing photography and developing their brand to create a distinct look and feel, we created a suite of marketing materials including posters, postcards, web banners, social media ads and editorials. — Working with Plum Marketing.